Routine Baseball Announces Multi-Year Licensing Agreement with the Major League Baseball Players Association
Milwaukee and New York (August 1, 2017) – Routine Baseball, a lifestyle clothing brand specializing in baseball specific apparel for the player and fans of the game, today announced a new multi-year licensing agreement with the Major League Baseball Players Association (MLBPA).
The agreement will allow Routine Baseball’s already existing clothing brand to bring forward a new look by featuring the names and likenesses of Major League baseball players.
Routine Baseball will still follow the mission set forth when starting in 2011, by merging the gap between streetwear and baseball, with the overall goal of helping grow the sport. A license from the MLBPA does that by broadening Routine’s reach within the baseball community and bringing with it new opportunities for both Routine and the players. The new licensed apparel will begin selling online at Routine Baseball’s web-store with the ultimate goal of distribution within MLB team stores and beyond. Baseball fans should also be on the lookout for new products to release in real time, as designs will highlight trending topics and events as they happen.
Official MLBPA licensed apparel will begin rolling out on Friday, August 4th, 2017 at 12pm CST at routinebaseball.com. Follow for more information: @routinebaseball @clubhouse_mag
About The Major League Baseball Players Association (MLBPA)
The Major League Baseball Players Association (www.mlbplayers.com ) is the collective bargaining representative for all professional baseball players of the thirty Major League baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. In 2017, the MLBPA launched Infield Chatter, an innovative social media app created by the Players for the fans and available in the App Store and Google Play. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust.; @InfieldChatter