Routine New Drops

December 30, 2016

Recently we released some new tees, with some heavy pop culture influence, as well as some nostalgic influence. 2016 brought about some fantastic TV shows, and ... Read More...

FASHION

Nike Air Griffey Max 1 ‘Flax’

November 22, 2016

Back at it again, Nike has plans to release the new Air Griffey Max 1's in a flax theme on November 23rd at 10AM EST, which is tomorrow. They contain the signat... Read More...

FASHION

Holiday Gear Guide

November 16, 2016

So, it's almost that time again. Almost time for the madness of Black Friday, Cyber Monday, and all of the shopping before Christmas. Sometimes it can be hard t... Read More...

FASHION

BREAKING DOWN THE DESIGN | ROUTINE

October 19, 2016

When it comes to making a garment, there's a deeper process than just simply throwing colors together and saying "yes". A lot of time and prep go into making th... Read More...

FASHION

ROUTINE X AROLDIS CHAPMAN COLLECTION

October 14, 2016

We're back at it with another player collab! This time we've teamed up with flame throwing closer from the Cubs, Aroldis Chapman! Nicknamed the 'Cuban Missle', ... Read More...

FASHION

GARY SANCHEZ X ROUTINE COLLAB

October 1, 2016

We're proud to announce that we've teamed up with Yankee rookie slugger Gary Sanchez - aka The Kraken aka Gary is Scary aka I Am Gary aka Yo Soy Gary aka The... Read More...

FASHION

ROUTINE X FRESHLETES COLLAB

July 21, 2016

We're pumped to announce a two shirt collaboration with Freshletes entitled 'The Rooted Collection.' Baseball is a game with extremely deep roots. This is wh... Read More...

FASHION

NIKE AIR GRIFFEY MAX 1 FRESHWATER

April 4, 2016

Baseball fans rejoice! Nike is bringing back the Air Griffey Max 1 Freshwaters in honor of his HOF year! The color way pays homage to his time in Seattle with a... Read More...

FASHION

FITTED HATS: THE REAL DEETS

May 23, 2015

We, as baseball fans, love our fitted hats. A nice, snug, premium, custom fit... with a little curve in the brim. Here at Routine we go through quite a process ... Read More...

FASHION

OCTOBER OUTFIT GRIDS

October 21, 2014

No matter how stylish you are, getting up every morning and choosing items to wear is necessary... for the most part. One of the things that we find interesting... Read More...

FASHION